If, like me, you long for perfectly blow dried hair but find yourself unable to achieve the results yourself, or simply don’t have the time or energy to create your perfect blow dry, you will be delighted to hear that Blo, Gwyneth Paltrow’s North American blow dry bar has recently opened in Covent Garden Market. I caught up with Franchise Partner Irina Squire, who told me “Blo is the brand London has been craving! The blow dry category is booming faster than ever and by bringing Blo right into the middle of London, in Covent Garden, we will be able to treat British beauties with A-list status blo outs. I could not be more excited!”
I couldn’t agree more and I can match her excitement as I have already become addicted to having my rather wavy hair blow dried poker straight; I love the extra confidence it can give a girl. So I hot footed it down to the Market to the blow dry bar downstairs and after a quick wash, condition and scalp massage, I was soon in the chair and flicking through the look book. A short while later and I like what I see in the mirror, the frizz I entered with has disappeared and as I leave, flicking my straight hair proudly, I can feel an extra bounce in my step and I am ready for anything. As well as blow drys they can also create up styles, perfect plaits and pony tails.
Blo Blow Dry Bar offers you luscious locks seven days a week. They maintain top session stylists to deliver flawless hair in-bar or onsite. Walk-ins are accepted and online reservations are available for those pressed for time at www.blomedry.com. Prices start from just £28